PT Berdikari adalah perusahaan peternakan terintegrasi yang fokus pada pengelolaan dan pengembangan ternak seperti ayam, sapi, kambing, kerbau, dan domba, termasuk produk olahannya. Berdiri sejak 15 Agustus 1966 dengan nama awal PT Pilot Proyek Berdikari, perusahaan ini telah mengalami berbagai transformasi hingga menjadi bagian dari holding Badan Usaha Milik Negara (BUMN) pangan, ID FOOD.
Sebagai salah satu pelaku utama di sektor peternakan, PT Berdikari telah memulai pengembangan bisnis ayam terintegrasi sejak tahun 2018. Langkah awalnya adalah impor Grand Parent Stock (GPS) sebanyak 36 ribu ekor, yang menjadi dasar penguatan bisnis unggas. Selain itu, perusahaan juga memasarkan produk olahan berkualitas dengan merek Be Best, yang mencakup sosis, bakso, dan daging sapi potong.
Pada Desember 2021, PT Berdikari resmi bergabung ke dalam ID FOOD setelah sahamnya dialihkan kepada PT Rajawali Nusantara Indonesia (Persero). Integrasi ini memperkuat peran PT Berdikari dalam mendukung ketahanan pangan nasional dan memberikan akses yang lebih luas kepada masyarakat terhadap produk pangan berkualitas.
Dengan misi untuk memberikan kontribusi nyata pada sektor pangan, PT Berdikari terus berinovasi dan mengembangkan solusi peternakan modern yang berorientasi pada keberlanjutan dan kebutuhan masyarakat Indonesia.
Saat ini PT Berdikari sedang membuka kesempatan Magang dengan detail berikut
Posisi: Digital Marketing Intern
Job Summary:
The Digital Marketing Intern PT Berdikari will assist the marketing team in developing and executing digital campaigns, managing online content, and analyzing performance metrics. This role offers hands-on experience in social media marketing, content creation, SEO, and other digital marketing strategies, providing an excellent opportunity to build a foundation for a career in marketing.
Key Responsibilities:
Content Creation and Management:
- Assist in creating and scheduling content for social media platforms, blogs, and email marketing campaigns.
- Design graphics, write posts, and edit videos for digital platforms.
- Help maintain and update the company website.
Social Media Marketing:
- Manage daily posting schedules and engage with followers across social media channels.
- Monitor trends and competitor activity to suggest creative content ideas.
- Analyze social media performance and create reports on key metrics.
Search Engine Optimization (SEO):
- Conduct keyword research to support SEO strategies.
- Optimize website content for search engine visibility.
- Assist in link-building activities to enhance domain authority.
Email Marketing:
- Create and manage email marketing campaigns, including newsletters and promotional emails.
- Analyze email performance and suggest improvements based on open rates, click-through rates, and other metrics.
Campaign Support:
- Collaborate with the marketing team to brainstorm and execute online advertising campaigns (e.g., Google Ads, Facebook Ads).
- Track campaign performance and assist in preparing performance reports.
Analytics and Reporting:
- Monitor website traffic, social media engagement, and campaign performance using tools like Google Analytics, HubSpot, or similar platforms.
- Prepare performance summaries and provide recommendations for optimization.
Team Collaboration:
- Work with other departments to ensure consistent branding and messaging across all digital platforms.
- Participate in team meetings to contribute ideas and updates on ongoing projects.
Qualifications:
Educational Background:
- Currently pursuing a degree in Marketing, Business Administration, Communications, or a related field.
Technical Skills:
- Familiarity with social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, etc.).
- Basic knowledge of design tools like Canva, Adobe Photoshop, or Illustrator.
- Understanding of SEO and digital marketing tools (e.g., Google Ads, SEMrush, Hootsuite) is a plus.
Soft Skills:
- Creative and innovative thinker with a passion for digital trends.
- Strong written and verbal communication skills.
- Excellent organizational and time-management abilities.
- Ability to work independently and in a team-oriented environment.
